Gossip on (What Else?) Gossip Girl

For Gossip Girl fans out there, this NY Magazine article is a glorious treat. Chock full of gossip about the stars themselves and how much the show imitates real life (or real life imitates the show, it seems), it also talks about the way the show's success is almost entirely grounded in new technologies: online viewings, texting, blogging, etc. Cleary the show is a hit, just not for The CW during its actual airtimes. The tv station, and other stations as well, have got to figure out a way to make money from their shows in an era when more people than not choose to watch the show any of a million ways EXCEPT sitting patiently through commericals as the show airs on tv in its neatly assigned timeslot. The article was written near the end of the first season, so I'm not sure how ratings may have changed since then, but it's a great read nonetheless.