Tuesday, September 30, 2008

The Great Schlep


Funny site encouraging Jewish people to go visit their grandparents in Florida and convince them to vote Obama so Florida will swing the election. Watch the welcome video from Sarah Silverman (but not at work...if you've seen her comedy before you'll understand what I mean). At first glance the site seems like simply a joke but it's paid for by the Jewish Council for Education and Research, which is a legitimate organization that created the site Jews Vote.

The site's a pretty darn clever tactic to direct viewers, who may just end up viewing the video for laughs, to more serious sites that encourage voting and endorse Obama. Well done, JCER.

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